The key is not the will to win. Everybody has that. It is the will to prepare to win that is important.
~ Bobby Knight
ABOUT US
At Elite Iron Sports Performance, we believe strength isn’t reserved for competitors—it’s for anyone willing to show up and put in the work. Whether you’re chasing a PR, building confidence, getting back into fitness, or preparing for a sport, we’re here to support individuals from every background, every level, and every goal.
Elite Iron is a community of lifters, athletes, parents, teens, and everyday people committed to becoming stronger—physically and mentally—through discipline, consistency, and connection.
OUR GOAL
Elite Iron aims to be your training home—whether you’re:
A competitive powerlifter or weightlifter
A young athlete developing strength
An adult starting (or restarting) your fitness journey
Someone wanting to feel healthier, stronger, and more confident
Or an athlete following your own programming
We welcome all paths. With 24/7 keypad access, your training fits your life—not the other way around.
Our Training Philosophy
Our in-house programming, developed by James Townsend, follows a high-volume, high-frequency, undulating periodization approach proven to build strong, durable athletes.
But more importantly, our philosophy centers on:
Smart progression
Technique and safety
Long-term development
Confidence and empowerment
Support for ALL fitness levels
Whether you’re lifting a barbell for the first time or preparing for the platform, you belong here.
To support athletes of every level, our facility is equipped like a true competition training room with:
Eleiko bars and plates
Ivanko competition plates
Youth and women’s barbells
Bumper plates & fractional plates
Competition platforms, racks & benches
Deadlift jacks, knee-wrap rollers, chalk & baby powder
High-quality tools for high-quality effort—no matter your starting point.