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“The key is not the will to win. Everybody has that. It is the will to prepare to win that is important”

— Bobby Knight


Goal: The goal of EIS is to provide one of the premier locations in the country to train for the sports of powerlifting and olympic weightlifting. The program is run by James Townsend.

Townsend has been active in the sport for almost 20 years and has a been a national team coach with the USAPL for over 10 years. Townsend has recently been named the head coach of the USAPL Men’s and Women’s Open Powerlifting National Team. EIS is frequently visited by many of the best national and local lifters in Georgia and across the country.

Methodology: EIS is committed to a high volume, high frequency, undulating periodization style of training that has produced numerous champions.

Equipment: EIS is committed to provide the highest level training environment possible. EIS has competition quality platforms, Eleiko bars, Eleiko and Ivanko kilogram plates, and IPF style racks and benches, deadlift jacks, and knee wrap rollers. Chalk and baby powder are always welcome!